品牌中心

密歇根州立大学丹佛品牌中心

Metropolitan State University 丹佛’s 品牌中心 page is a one-stop resource to help all members of the 密歇根州立大学丹佛 community present a cohesive and 一致的 brand across all marketing and communications efforts.  在这里你会发现一系列的工具, templates and resources to help us all leverage the power of a unified brand message, 在所有印刷品中观察和感受, 网络, 数字, 书面及口头沟通.

在皇冠体育官网品牌中心，您将发现皇冠官网网站的品牌承诺, 在文本中提及大学名称时，应正确使用大学名称, 编辑指南, 品牌的层次结构, 标志的使用, 品牌颜色和大学认可的字体. 另外, 你会发现皇冠官网网站大学标志的数字艺术作品, 文具数码模板, 部门传单和情况说明书, 宣传册, PowerPoint®和其他经常要求的模板. Our Image 图书馆 allows you access to many of our frequently requested images.

Our aim is to make it easy for the University community to develop beautiful, 一致的, 从人群中脱颖而出的品牌建设传播作品. The materials on this 网络site are 可访问的 to anyone with standard University-issue software. 所有带枪的人.edu email address can access to 密歇根州立大学丹佛分校标志s, templates and resources on the internal 营销工具包SharePoint网站.

如果你打算在你的部门做设计，请联系 大学传播与市场营销 部门的协助和指导. 如果你想使用外部设计师, we can connect you with professionals who are familiar with our brand standards. We encourage you to visit 品牌中心 regularly to stay informed about the most up-to-date brand guidelines.

密歇根州立大学丹佛分校的品牌

大学名称及用途

有目的使用

以最好地确保皇冠体育官网品牌的持续实力, it is paramount to refer to the University 一致的ly when mentioned in text and oral communication. 自1965年成立以来, the operative word “Metropolitan” within the University’s name is what sets it apart from other universities and, 特别是, 科罗拉多州. 通过学校50多年的历史, the word “Metropolitan” has become synonymous with the University (formerly College) and its core values. 它已成为包容性等属性的代名词, 多样性, 创业精神, 在教育和服务方面足智多谋，精益求精. 在学校的历史进程中, 大学的所有成员, 包括校友, 学生, 教职员工, have lovingly referred to the University as “Metro” and/or “Metro State.”

In 2012, the University received its status as such (from that of College) and an initiative followed to reinforce the newly acquired university status. The name was officially changed from “Metropolitan State College of 丹佛” to “Metropolitan State University of 丹佛,因此, 需要一个新的名字来反映新获得的地位. 为了满足这一主动性, “密歇根州立大学丹佛” has become the approved and preferred abbreviated nomenclature when referencing the University.

 

在文本中提及

当在文本中提到时, 大学名称应以其法定全称拼写, “Metropolitan State University of 丹佛” on first reference per application. After its first reference, the University may be referred to as “密歇根州立大学丹佛” or as “the University.“在不需要一定程度的正式程序的申请上, 比如t恤和笔, the abbreviated “密歇根州立大学丹佛” may be used without need for prior full-name reference.

For official documents, the full name “Metropolitan State University of 丹佛” must be displayed. A contractual agreement with a neighboring university prohibits the words “University of 丹佛” appearing alone on their own line when referencing this University.

 

言语交际中的提及

密歇根州立大学丹佛 relies on your passion for its support to ensure continued strength of our brand recognition. When mentioned in oral communication, the approved reference to the University is “密歇根州立大学丹佛.“旧习惯很难改掉, 但当你说"密歇根州立大学丹佛分校,“你们巩固了皇冠官网网站作为一所大学应得的地位, 明确皇冠官网网站在丹佛的根源，并为其他人提供一个很好的榜样.

标志

皇冠官网网站的主要大学标志可应要求提供. Approval for use is by the 大学传播与市场营销 office. The components within these logo formats are in a fixed size and spatial relation to one another and should not be altered. Detailed brand information about appropriate use are found on the individual logo pages.

所有带枪的人.edu email address have access to 密歇根州立大学丹佛分校标志s on the internal Sharepoint called the Marketing Toolkit. (需要登录)提交所有外部标识请求的申请表

 

缩写商标

The University 缩写商标 helps promote the preferred abbreviated University name “密歇根州立大学丹佛” orally and in text. 首选格式A见这里. Learn more about the guidelines for minimum size and clear zone for the abbreviated logo here.

 

大学校名校徽

大学全称标志首选格式A可以在这里看到. There are three formats available in order to provide optimal logo display within the space provided per application. Learn more about the guidelines for minimum size and clear zone for the university logo here.

品牌的颜色

皇冠官网网站大学的品牌颜色, 被称为皇冠体育官网蓝队, 红丹佛州立大学和灰丹佛州立大学, 是特定的色调，组成皇冠官网网站的原色调色板. 这些颜色应该尽可能地相配. 从印刷到绘画，从网络到可穿戴设备, 丹佛蓝队, Red and Gray each have a corresponding 潘通色卡® ink-color formula from which other reproduction methods (such as CMYK for four-color process print, RGB用于网页, vinyl film for signage and thread for embroidery) should match as closely as practical. Their respective 潘通色卡®, CMYK and RGB equivalents are indicated in the diagram below.

品牌的排版

品牌排版-字体

Consistent use of our 支持 Typefaces helps unify the visual appearance of our University’s branded communications.

下面是皇冠官网网站大学认可的三个类型的家庭. 这三个系列中的所有字体都可以使用. 有时, it may be necessary to use substitute typefaces when the approved 支持 Typefaces are not readily available for your needs and time-frame. 在这些情况下, 你可以用Arial代替Univers, 哥谭的Avenir和世纪教科书的Times Roman.

虽然三个大学认可的类型的家庭优先, 您不需要购买这些有限范围的项目. 然而, 用于代表整个大学的大型项目, these typefaces are recommended and can be purchased as needed through various online typeface vendors.